E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience [Paperback]

Preface. Introduction. Analyze the Opportunity. Build the Context of Use. Create the User Experience. Track Real-World Usage and Continuously Improve the Site.Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.
This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.
This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.Top-performing dot.coms share a passionate focus on usability. This guide is written by an international usability consultant, writer, and trainer who specializes in the design and evaluation of Web-based and wireless applications, e-commerce sites, and interactive television. It is designed for software developers, project managers, business analysts, and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps ensure that the final design is still easy to use.US? 2003 Taylor & Francis