I Have a Strategy (No, You Don't): The Illustrated Guide to Strategy [Hardcover]

A smart and witty take on strategy . . . an essential business topic

Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines strategy the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked.

• An open and visual book that defines the most over-used (and least understood) business term: strategy
• Author is the co-founder of Insight Labs
• Produced in a wry style, this book offers a witty, inventive take on a common business problem

At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.

Foreword xi

Acknowledgments xiii

I Have a Strategy (No You Dont) 1

Principal Sources 213

The Author 215

... a witty, simply designed, illustrated book that goes straight to the heart of the issue.... It is produced in a wry style and offers an inventive take on a common management problem... this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls. (Public Net, April 2013)

Howell J. Malham Jr. is cofounder and director of Insight Labs, a humanitarian foundation that convenes the smartest, most infllÏ