Managing Emotion in Design Innovation [Hardcover]

This book presents an emotion centered research framework titled emoha for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of Emoha and how to use it in product design.Introduction. Literature-Oriented Research Framework. Evolution of Research Methodology. The Sociocultural Segmentation of Biking. Emotive Quality of Biking Segments. Emotion-Centered Research Framework for Design Innovation.This book presents an emotion centered research framework titled emoha for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation.

Amitoj Singh is a pioneering PhD holder in the discipline of industrial design from India. His groundbreaking research has led to the development of the emotion-centered framework for product design. He is deeply interested in blending his rich industry experience and academic rigor to develop breakthrough and innovative products, services, and systems. Currently, he is leading product innovation projects at Samsung India Electronics Pvt. Ltd.  Before joining Samsung, he was working as an assistant professor in the Industrial Design Program at IIT Delhi. He has various international publications and patents (applied) to his credit. His specializations include emotion-centered design, design research and strategy, and disruptive innovation management.

Perhaps we are entering a new historic period, where more and more ideas and innovations are coming out of Asia as opposed to the traditional thinking of innovation from the West, manufacturing from the East. It's refreshing to see a brand new design theory coming out of India, the emoha model launched by writer Amitoj Singh, and I am sl³&