Social Capital in the Asia Pacific: Examples from the Services Industry [Paperback]

Preface  Introduction: reflections on research on social capital and the services industry 1. Spilling the social capital beans: a comparative case study of coffee service enterprises within the Asia-Pacific  2. Disruptive innovation and the creation of social capital in Indonesias urban communities  3. Selling trust in cyber space: social networking service (SNS) providers and social capital amongst netizens in South Korea  4. The effect of technology management capability on new product development in Chinas service-oriented manufacturing firms: a social capital perspective  5. Beyond know-what and know-how to know-who: enhancing human capital with social capital in an Australian start-up accelerator  Conclusion: future directions for research on social capital and the services industry

Social capital is broadly conceptualised as consisting of resources and network ties embedded in the social structures and relationships that facilitate beneficial outcomes for the actors within those structures. Despite the number of research studies on social capital, there have been fewer attempts to examine social capital in the context of service-oriented firms, particularly in the Asia Pacific. This is surprising as the service industry plays an important role in the global services trade transactions and business activities. Social capital enables and maintains social relations for business transformation for service-oriented firms. Indeed, it would be unimaginable for any economic activity, particularly in service-oriented firms, to occur without social capital.

This examination of social capital in the Asia Pacific region provides the context for recognising the cultural, social and economic opportunities and challenlóÉ