Festival and Special Event Management, Essentials Edition [Paperback]

Allens Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls.

Industry experts from across APACs event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.

This edition also features Wileys Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.

About the authors iii

Preface x

Part 1 The Event Context and Concept Development 1

Chapter 1 An overview of the event field 2

1.1 Special events as benchmarks for our lives 4

1.2 The modern Australian tradition of celebrations 4

1.3 The birth of an event industry 6

1.4 Special events 10

1.5 The structure of the event industry 13

1.6 Event management, education and training 16

Chapter 2 Perspectives on events 25

2.1 The government perspective 26

2.2 Event strategies 28

2.3 Governments creating celebration spaces and precincts 35

2.4 The corporate perspective 40

2.5 Return on investment 42

2.6 The community perspective 43

2.7 Strategies for community engagement 45

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