Web3 Marketing: A Handbook for the Next Internet Revolution [Hardcover]

THE ESSENTIAL WEB3 MARKETING BOOK

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Web3 Marketing: A Handbook for the Next Internet Revolution?is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm SerotoninAmanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careersalready working or investing in Web3, exploring what it means for their business, or considering a jump into something newand for anyone who wants to understand the next internet revolution.

Preface xi

Part 1 What Is Web3? 1

Chapter 1 The Evolution of Web1 and Web2 3

Chapter 2 The Evolution of Bitcoin and Ethereum 15

Chapter 3 The Evolution of Ethereum into Web3 25

Chapter 4 The Metaverse 59

Part 2 Web3 Marketing in Theory and Practice 67

Chapter 5 Inventing Web3 Marketing 69

Chapter 6 Know Your Product and Your Audience 83

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