eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business [Hardcover]

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.Section 1. To Play (And Win!) The Search-Engine Game.

Chapter 1. Anatomy of a Search Engine.

Which search engines to focus on and the difference between organic and paid searches.

Chapter 2. Sponsored Ads.

Used the right way, paying for placement on Google and other search engines can be very profitable for small businesses.

Chapter 3. Domain Names and Alternate Domain Names.

Create your virtual storefront.

Chapter 4. Keywords.

The most important list you'll ever make.

Chapter 5. Title Tag.

The gateway from a search engine to your Website.

Chapter 6. Meta Description Tag.

Your chance to tell a search-engine user why they should click on your link over all the others.

Chapter 7. Homepage Content.

Create content with two audiences in mind: your customlCÞ