Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry [Hardcover]

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.Introduction Affirmation: Fashion as a Bridge between Individuals and Society Convergence: The Centralization of Trends Autonomy: The Emergence of Styles and their Dynamics Personalization: Fashion as Craft and Profession Symbolization: The Power of Brands Imperialization: The Empire(s) of Fashion

'In his book Unveiling Fashion, Fr?d?ric Godart guides the reader through the historical and socioeconomic intricacies of the fashion industry. Fashion is a highly complex topic, and Godart manages to clarify its main principles. His book, while rooted in academic research, will also be relevant to fashion professionals who want to better grasp their environment, and understand how creativity unfolds in fashion. Unveiling Fashion is an intriguing introduction to the fashion industry, and is here to stay as a reference.' - Florence Rambaud, LVMH Mo?t Hennessy, Louis Vuitton (France)

'Through a very thorough analysis, which mixes social theory with economic insight, Fr?d?ric Godart explains not only how fashion can be analysed and studied, despite its apparent impenetrability, but also focuses on the role that fashion had in the past and has now within society. A useful reading both for scholars in the field of fashion studies, sociology, and economics and for all professionals in the fashion industry.' - Simona Segre Reinach, University of Bologna (Italy)

'Unveiling Fashion is by far the best book on sociology of fashion I have ever read. Fr?d?ric Godart makes a major contribution in the field of fashion studies by providing a unique analytical framework to theorize fashion with six principles of fashion taken from different traditions of social scl³ž