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Maucher and Malik on Management: Maxims of Corporate Management - Best of Helmut Mauchers Speeches, Essays and Interviews [Hardcover]

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  • Category: Books (Business & Economics)
  • Author:  Maucher, Helmut, Malik, Fredmund, Farschtschian, Farsam
  • Author:  Maucher, Helmut, Malik, Fredmund, Farschtschian, Farsam
  • ISBN-10:  3593500256
  • ISBN-10:  3593500256
  • ISBN-13:  9783593500256
  • ISBN-13:  9783593500256
  • Publisher:  Campus Verlag
  • Publisher:  Campus Verlag
  • Pages:  356
  • Pages:  356
  • Binding:  Hardcover
  • Binding:  Hardcover
  • Pub Date:  01-Apr-2014
  • Pub Date:  01-Apr-2014
  • SKU:  3593500256-11-SPLV
  • SKU:  3593500256-11-SPLV
  • Item ID: 105331674
  • List Price: $39.00
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Oct 10 to Oct 12
  • Notes: Brand New Item. Not shipped to AK, HI, APO, FPO, AE.
They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestl? CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting booka combination of interviews, essays, and other works by Maucheroffers a unique exchange of ideas between three of the worlds corporate management pioneers.
Helmut Maucherbuilt Nestl? into the worlds largest food company. Since his retirement, he has been honorary president of Nestl? AG.Fredmund Malikis a management theorist, entrepreneur, and best-selling author. He is founder and chairman of Malik Management, the worlds leading knowledge organization for integrated management systems based on the science of cybernetics.Farsam Farschtschianis director of Deutsche Bank, where he is responsible for strategic advice to international entrepreneurs and key clients from Europe, the Middle East, and Africa.

Preface by Farsan Farschtschian

Part 1

Introduction by Fredmund Malik

Good management – Good Food, Good Life

Part 2

From Helmut Maucher’s Speeches, Publications and Interviews

Editorial note

Corporate Policy, Corporate Management and Organization Policy

Human Resources and Management Policy

Sustainability and Value Orientation

Research and Innovation

Acquisitions

Marketing, Advertising and Communication