Small Data, Big Disruptions: How to Spot Signals of Change and Manage Uncertainty [Hardcover]

Strategy decisions are like playing high-stakes blackjack, and scanning is the technique for counting cards. Martin Schwirn isnt a pro gambler, but an expert in scanning. Bill Ralston, cofounder of Strategic Business Insights and author ofScenario Planning Handbook

An organizations future success depends on their decision makers ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrows uncertainties?

Small Data, Big Disruptionspresents a tool kit to foresee coming changes:

• Understand why big data will not help you with understanding tomorrows disruptions. The future starts with small datafirst.
• Learn the proven 4-step process to capture small data that help envision the future.
• See examples of how the process anticipated major disruptions.
• Implement the process in your organization and learn how to initiate meaningful actions.

Small Data, Big Disruptionsprovides the information you need to anticipate the future, understand tomorrows market dynamics, and make the necessary decisions to meet the future on your terms.

Small Data, Big Disruptionslets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. Its the difference between being ahead of the curve and struggling to catch up.