The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice [Hardcover]

This cutting edge and comprehensive book?with contributions from the star faculty of Cornell University's School of Hotel Administration?offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:

• Develop and manage a multinational career and become a leader in the hospitality industry

• Maximize profits from franchise agreements, management contracts, and leases

• Understand and predict customer choices, and motivate your staff to provide outstanding service

• Manage hospitality businesses and the real estate underlying the businesses

• Control costs, coordinate branding strategy, and manage operations across multiple locations

Foreword xi
Michael D. Johnson

Chapter 1 Four Paths to Success in the Hospitality Industry 1
Michael C. Sturman, Jack B. Corgel, and Rohit Verma

Chapter 2 The Essence of Hospitality and Service 5
Giuseppe Pezzotti

Part I Success in Your Hospitality Career

Chapter 3 Preparing for a Successful Career in the Hospitality Industry 21
Kate Walsh, Michael C. Sturman, and Bill Carroll

Chapter 4 The Listening Fast Track 37
Judi Brownell

Chapter 5 Developing and Managing Your Multinational Career 52
Jan Katz

Chapter 6 Becoming a Leader in tló%