The Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance [Hardcover]

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintainespecially in todays competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.

Special thanks vi

Acknowledgements vii

Preface ix

Introduction: Grow or go 1

Part I Your growth ambition 13

1 A granular world 17

2 Understanding your companys performance 31

3 Firing on multiple cylinders 47

4 A granular company 55

Part II Your growth direction 67

5 Firing on momentum 71

6 Firing on M&A 83

7 Firing on share gain 99

8 Mapping your growth direction 111

9 To move or not to move? 123

Part III Your growth architecture 133

10 The architecture of growth 137

11 Looking in the mirror 153

12 A blueprint for granularity 163

13 Building scale platforms 175

14 Cluster-based growth 187

Conclusion: Choosing to lead growth 205

Appendix 1: Growth and value 211

Appendix 2: Two ways to grow, two ways to go 219

Bibliography 227

Index 237

PATRICK VIGUERIE is a Director at McKinsey & Company and leads the firm's strategy practice in the Americas. His work focuses on helping companies develop and implement strategies for renewall³P