Consumer Behavior and Insights [Paperback]

Consumer Behavior and Insightspresents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research including neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws on important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.PrefaceGuided tour of the bookGuided tour of the Online Resource CenterAcknowledgmentsPART 1. ESTABLISHING A FRAMEWORKChapter 1. HISTORICAL PERSPECTIVES ON CONSUMPTIONBEFORE WE GET STARTEDIn the beginning: Early consumption practicesDeveloping an understanding of consumptionRevolutionary advancements in consumptionToo much consumption?The evolution of the shopping experienceThe rise of the empowered shopperRESEARCH PERSPECTIVESBehavioral research-a focus on what consumers doCognitive research-a focus on how consumers process informationMotivational research-a focus on a consumer's desires and feelingsMotivational research gains a followingLimitations of motivational researchTHE RISE OF CONSUMERISMCLASSIFYING CONSUMERSTHE POSTMODERN CONSUMERPost postmodernismCREATING INSIGHTS ABOUT CONSUMERSSUMMARYKEY INSIGHTS:Insights from the Field 1.1 A revolution in the kitchenInsights from the Field 1.2 Status and consumingInsights from the Field 1.3 Consumers can buy some surprising things from vending machinesInsights from Academia 1.1 When the going gets tough, the tough go shopping for . . .Insights from Academia 1.2 Why we want busy people around usInsights from the Boardroom 1. Getting deep insights takes some creativityInsilƒ?