How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold [Hardcover]

'Creative entrepreneur Maria Brito has written a primer on how to unleash and build on our creative potential. Through fascinating case studies and her own career trajectory, she shows how innovators have harnessed their creativity through techniques like improvisation, aggregation, and juxtaposition of opposite concepts. In addition to providing useful examples of creative strategies, the book gives us an absorbing history of creative accomplishment.''How Creativity Rules The World is one of the most fascinating reads on how to harness our immense creative power in business and in life. Maria Brito does a brilliant job, with candor and humor, at demonstrating that we all have everything we need to become innovators, disruptors and changemakers.''Interesting, revealing and soulful, 'How Creativity Rules The World' brings something powerful to those who are already creative and to those who want to improve their creativity and their ideas''Maria Brito has crafted a first-rate guide to creativity that explodes the many myths about the topic and places this elusive ability within anyone's grasp. If you're looking to get unstuck, this is a book for you.''Not an artist or an entrepreneur? Not a problem. We all have original ideas, and this user-friendly guide shows how to access them and put them to work.''Punchy look at the mindsets and skills necessary for innovation.... Those looking to spark some creativity will find this worth a look.'Learn to make creativity work for your career. Maria Brito illustrates how creativity is merely a series of habits, actions, and attitudes that anyone can develop---regardless of who you are or what you do.

Axiom Business Book Award Winner in Entrepreneurship Category 

Learn to make creativity work for your career.

Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation.

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