This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 24, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Jos? Lu?s Reis done Ph.D. in Technologies and Information Systems from the University of Minho and is professor with the title of specialist in Management and Administration by IPAMPorto. He is a professor at ISMAI and IPAM and an integrated researcher in LIACCLaboratory of Artificial Intelligence and Informatics of the University of Porto. It carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing, and strategic regional planning. He is the author of scientific papers and articles in the fields of information systems modeling, multimedia, gamification, and data mining. He is the author and co-author of several books, namely Personalization in MarketingTechnologies and Information Systems, Marketing in Agri-FoodFundamentals and Case Studies, Gamification Model for SMEs, and Marketing and Smart Technologies.
Eduardo Parra L?pez done Diploma in Business Studies, Degree in Economics and Business Administration, and Doctor from the University of La Laguna, Master International Business Program (EOI, 1997), and complemented with valÃÚ
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