Building on the lessons of the first edition,Paradigms Lost, Paradigms Foundbrings together the latest theory and experience in the field to provide effective recommendations for addressing stigma in its various forms.In 2012,Paradigms Lostcritically examined the key paradigms used in programs aiming to prevent or reduce the stigma attached to mental illness. Today, many programs addressing stigma have been successfully developed or improved using the notions and recommendations presented in that volume.Paradigms Lost, Paradigms Foundbuilds on the lessons of the first edition and adds new approaches to reducing the stigma related to mental illness. It brings together the latest theory and experience in the field to provide effective recommendations for addressing stigma in its various forms. This second edition also presents targeted programs used by different social groups and explores future directions in stigma prevention, including evolving techniques for the digital age.Integrating experience with modern technology,Paradigms Lost, Paradigms Foundprovides evidence and inspiration for mental health advocates seeking to prevent or reduce stigma of mental illness and protect the rights of people with mental and substance use disorders.PrefaceChapter 1: Mental Illness-Related StigmaChapter 2: Cultures Count: They Stigmatize and Destigmatize Mental IllnessesChapter 3: Paradigms Found in Fighting StigmaChapter 4: Eleven Steps to Build an Anti-Stigma ProgramChapter 5: Fighting the Good FightChapter 6: MediaChapter 7: Health SystemsChapter 8: Educational SystemsChapter 9: Employment Inequity and Workplace StigmaChapter 10: Using Technology to Fight StigmaChapter 11: ResearchChapter 12: Stigma and Substance AbuseChapter 13: Summary and ReflectionsAppendix: Stigma Section BibliographyHeather Stuart, PhD, FRSC, CM, is Professor in the Department of Public Health Sciences at Queen's University, where she also holds the Bel*