An illustrated history of the iconic Negroni, including over 20 simple variations, from the author ofA Man & His WatchandA Man & His Car.
A century ago, the cocktail acheived perfection when, according to legend, Count Camillo Negroni asked his bartender in Florence to stiffen an Americano by replacing the soda water with gin. The world never looked back.
With its cosmically simple 1:1:1 ratio, its balance of bitter and sweet, its pleasant kick, its aura of sophistication, the Negroni has bewitched cocktail lovers ever since. Perhaps none more so than Matt Hranek, who intones this love song to his favorite drink and offers a curated collection of recipes, both the classic and dozens of variations, deviations, and delicious reinterpretations.
Matt Hranekis the author ofThe Martini, The Negroni,A Man & His Watch, andA Man & His Car, as well as a photographer, a director, and the founder/editor of the men’s lifestyle magazineWM Brown. He and his family divide their time between Brooklyn and the Wm Brown farm in upstate New York, though he can also be spotted quite often in old-school bars around Europe, Negroni in hand. Find him on Instagram at @wmbrownproject.
“A marvelous ode to one of the world’s most beloved and versatile alcoholic beverages.”
—Cool Hunting“
The Negroniis equal parts love letter and little black book—a passionate and personal tribute to one of the world’s most versatile drinks.”
—Brad Thomas Parsons, author ofBitters,Amaro, andLast Call “This is one of the best books devoted to a single cocktail I’ve read. It’s beautiful and informative, and, most important, the writing is both deeply opinionated and open-minded and welcoming.”
—Michael RuhlmalC-