Applied Social Psychology: Understanding and Addressing Social and Practical Pro [Paperback]

This student-friendly introduction to the field focuses on understanding social and practical problems and developing intervention strategies to address them. Offering a balance of theory, research, and application, the updated Third Edition includes the latest research, as well as new, detailed examples of qualitative research throughout.

This new edition of the student-friendly introduction to the field of applied social psychology features the latest research as well as new examples of qualitative research.Preface
PART I- FOUNDATIONS OF APPLIED SOCIAL PSYCHOLOGY
1. Defining the Field of Applied Social Psychology - Frank W. Schneider, Jamie A. Gruman, and Larry M. Coutts
Social Psychology
Defining Social Psychology
Social Psychology as a Science
Applied Social Psychology
Applied Social Psychology as a Science
The Role of Personal Values
Historical Context of Applied Social Psychology
A Problem Focus
Approaches to Applied Social Psychology
Social Influences on Behavior: The Power of the Situation
Levels of Analysis
The Need for a Broad Approach
Various Roles of Applied Social Psychologists
Overview of Book
Summary
2. Social Psychological Theory - Michelle A. Krieger, Greg A. Chung-Yan, and Shelagh M. J. Towson
The Scientific Process
Theory in Social Psychology
Functions of Social Psychological Theories
Characteristics of Social Psychological Theories
Cognitive Dissonance Theory
Description
Organization
Direction
Intervention
Summing Up Cognitive Dissonance Theory
Theory of Planned Behavior
lƒ«