Bulls, Bears, Boom, and Bust: A Historical Encyclopedia of American Business Concepts [Hardcover]

An intriguing collection of insider information on little known aspects of commonly used business techniques, instruments, policies, and personalities that influenced the rise of the world's most successful business system.

Bulls, Bears, Boom, and Bust: A Historical Encyclopedia of American Business Conceptstranslates the language of business in an engaging, compelling way. From mercantilism to microchips, indentured servants to venture capitalists, William Penn to Bill Gates, this one-of-a-kind lexicon provides general readers with an accessible introduction to the vernacular of the American business community, while providing business professionals with a handy resource for quick authoritative answers.

Divided into five chronological sections,Bulls, Bears, Boom, and Bustranges from colonial times to the present, charting the dramatic history of business innovations and institutions in the United States. It contains over 200 topical entries that define business-related terms and explain their relevance to American business and economic history. In addition, each section provides information about the people behind the signature developments in American business (innovative thinkers and entrepreneurs, namesakes of familiar companies, key political figures).

This fascinating book offers a new spin on business-history encyclopedias. & Recommended for business-history collections in public and academic libraries. Booklist

This work provides an interesting, useful collection of material on business concepts and personalities that spans U.S. history. & Recommended. Academic, public, and high school collections; lower-/upper-level undertraduates, and general readers. Choice