Notes: Brand New Item. Not shipped to AK, HI, APO, FPO, AE.
This distinctive volume explores how romantic coupleship is represented in books, magazines, popular music, movies, television, and the Internet within entertainment, advertising, and news/information. This reader offers diverse theoretical perspectives and methodological approaches on the representation of romantic relationships across the media spectrum. Filling a void in existing media scholarship, this collection explores the media’s influence on perceptions and expectations in relationships, including the myths, stereotypes, and prescriptions manifested throughout the press. Featuring fresh voices, as well as the perspectives of seasoned veterans, contributions include quantitative and qualitative studies along with cultural/critical, feminist, and descriptive analyses. This anthology has been developed for use in courses on mass media and society, media studies, and media literacy. In addition to its use in coursework, it is highly relevant for scholars, researchers, and others interested in how the media influence the personal lives of individuals.Contents: Preface. M-L. Galician, “Dis-illusioning” as Discovery: The Research Basis and Media Literacy Applications of Dr. FUN’s Mass Media Love Quiz© and Dr. Galician’s Prescriptions©.Part I:Attraction.S.R. Mazzarella, Cyberdating Success Stories and the Mythic Narrative of “Living Happily-Ever-After With The One”. O. Werder, Brewing Romance: The Romantic Fantasy Theme of the Taster’s Choice “Couple” Advertising Campaign. S. Johnson, Promoting Easy Sex Without Genuine Intimacy: Maxim and Cosmopolitan Cover Lines andl3°