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![Emotionalisierung und Markenwahrnehmung Bei Sportevents : Am Beispiel der Rhein-Neckar l?wen in der Sap Arena [Paperback]](/itemImage/2/1/5/2/2_5893750.jpg "Emotionalisierung und Markenwahrnehmung Bei Sportevents : Am Beispiel der Rhein-Neckar l?wen in der Sap Arena [Paperback]")