Health, Food and Social Inequality: Critical Perspectives on the Supply and Marketing of Food [Paperback]

1. Introduction: The Politics of Food Consumption and Health  2. Analytical Framework and Methodology: Critical Realism and Critical Discourse Analysis in Food and Health Research  3. Applying Social Theory to Food Production, Food Consumption and Social Class  4. Reflexivity, Habitas and Lifeworld: Applying the Theories of Giddens, Bourdieu and Habermas  5. The Evidence for a Diet-Health-Class Link  6. How the Agri-food Industry Shapes our Diets and Influences our Health  7. Critical Perspectives on Marketing and Marketing Research  8. Social Class in Food Retailing and Marketing and Reflections on Marketing Ethics  9. Conclusion

This book investigates how vast amounts of consumer data amassed by private companies, alongside epidemiological analysis of dietary type, social class and resulting health profiles, is used by the food industry to enable the social ranking of products and consumers and to shape food consumption patterns.

Following an extended career in public affairs, as a speechwriter and later as a newsroom journalist and editor, Carolyn Mahoney obtained her doctorate at the University of Sussex, UK. She is based in London and is a Visiting Researcher at the University of Brighton, UK.

'The book opens with an overview of the politics of food consumption and health and then delves into three chapters richand densewith theory...Though there is no direct comparison, the book is a deeper, headier dive from general overviews, such as the 2013 revised and expanded edition of Marion Nestles Food Politics (CH, Oct'03, 41-0962) or Michael Mosss Salt, Sugar, Fat (CH, Aug'13, 50-6793)...Summing Up: Recommended. Upper-division undergraduates, graduate students, researchers/faculty, and professionals/practitioners.'- J. M. Deutsch, Drexel University,lsQ