Influencia (Influence, The Psychology of Persuasion - Spanish Edition): La psico [Paperback]

El libro m?s importante sobre la ciencia de la persuasi?n que puede cambiar tu vida.Tienes en tus manos la obra maestra de la persuasi?n. Un libro extraordinario que te ayudar? a ser m?s eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el ?xito a todos los niveles.En este manual definitivo, Cialdini explica, con rigor cient?fico y de forma sencilla, c?mo provocar en las personas la respuesta deseada y c?mo protegerse ante intentos poco ?ticos de persuasi?n.Un compendio de sabidur?a para convertirte en un h?bil influyente.ES

“Cialdini has made a classic even better. This updated edition ofInfluenceaf?rms its place as one of the most important books on business and behavior of the last ?fty years. The new additions are terri?c.”

-Daniel H. Pink, author of When, Drive, and To Sell Is Human

Influenceis the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-?ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read. -Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss

“Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’sInfluence. This revised edition builds so meaningfully on the worn ?rst edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” -Betsy Levy Paluck, professor of psychology and public affairs, deputy dilƒ!