Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction [Paperback]

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book?is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.Part I: Fundamentals of Innovation and Product Management.- Part II: Process of Innovation and Product Management.- Part III: Innovation and Product Management.- Broadening the Topic.

Kurt Gaubinger is a Professor of Innovation Management & Industrial Marketing at University of Applied Sciences Upper Austria. He is Head of the Master?s Degree Programme Mechatronics and Business Management and Vice-Dean of the School of Engineering & Environmental Sciences. He received his Ph.D. in social and economic science from the Johannes Kepler University Linz, Austria. After teaching at the Universities of Applied Sciences Burgenland and Salzburg, Kurt Gaubinger became a full-time professor at the University of Applied Sciences Upper Austria in 2005 and was named Head of Department for Innovation, Design and Industrial Marketing in 2009. In 2013 he developed the Master?s Degree Programme Mechatronics and Business Management. Prior to his career in academia he worked as a medical engineer for Siemens AG Austria and afterwards for an Austrian IT service provider as business unit manager. He presented his research at numerousls