International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications [Paperback]

International Satellite Broadcasting in South Asiafocuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.Srinivas R. Melkoteis Professor of Telecommunications at Bowling Green University.

This small book. . . marks a significant contribution to the literature on international political communication. Contemporary South Asia

This small book. . . marks a significant contribution to the literature on international political communication. Contemporary South Asia

Chapter 1 Dynamics of Satellite Broadcasting in India and Other Areas
Chapter 2 History of Television in India
Chapter 3 The New Doordarshan
Chapter 4 Responses to Transnational Television in a STAR-struck Land
Chapter 5 Putting Media Policy in its Place
Chapter 6 The Obligation to Provide a Voice for Small Languages
Chapter 7 Cultural Influence of Indian Cinema on Indian Television
Chapter 8 Pictures of a Native Land
Chapter 9 Use of STAR-TV and Doordarshan in India
Chapter 10 Viewing of Doordarshan by Cable Subscribers in Bangalore
Chapter 11 India
Chapter 12 Culture as a Market Force : Local Consumption of Global Television
Chapter 13 Cultural Transcendence as an Alternate to Cultural Imperialism
Chapter 14 A Critical Examination of alSW