Leave Your Mark isn't an advice book -- it's a mentorship in 288 pages.
Aliza Licht-global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon-is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets.
Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.
Aliza Lichtis the fashion PR executive and former Twitter phenomenon, DKNY PR GIRL. Featured on the front page of the New York Times style section as one of America's Next Top Mentors , dubbed the Reigning Queen of Social Media byWomen's Wear Daily, and called one of Six Women Who Rule the Fashion World byTIME Style & Design, she is a TEDx speaker and five-time Fashion 2.0 award winner. She lives in New York City with her husband and their two children.
Aliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and, in so doing, changed what it means to work in PR. Any publicist who wants to be powerful, yet accessible, with a voice that is authentic, unique, and engaging, should follow her lead.
Nina Garcia, editor in chief, ELLE, and Project Runway judge With this book, Aliza teaches you to smoke the competition with grace and honesty, excel in your career with wit and hard work, and be an overall kinder and more thoughtful human. If you want the job of your drelS1
![Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. [Paperback]](/itemImage/2/2/3/5/2_6197833.jpg "Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. [Paperback]")