M-Pact Learning: The New Competitive Advantage: What All Executives Need To Know [Paperback]

Create a true competitive advantage with new kind of learning.
Today's companies don't view training—or learning—in the same light they do sales and marketing. When the learning needs of your company are designed, developed, and deployed using innovative, highly effective instructional design methodologies, the results can be as meaningful as those derived from sales and marketing activities. In other words, effective learning is the new competitive advantage. In Jim Guilkey’s, M-Pact Learning: The New Competitive Advantage, readers will • understand what traditional training is and why it is ineffective, • learn about M-Pact Learning and how it differs from traditional training, and • learn how M-Pact Learning can be used within your organization to create a true competitive advantage.
The M-Pact Learning methodology allows the creation of innovative, highly effective learning solutions that will provide readers with a new edge for their organizations.JIM GUILKEY, PhD is the president of S4 Netquest and a nationally recognized expert in instructional design. Before co-founding S4 NetQuest, Jim served as the assistant director of Flight Education at the Ohio State University and developed the FAA’s National Safety Program on pilot problem solving. Jim has a BS in Aviation and an MA and PhD in instructional design.FOREWORD Are Your Employees Great Pilots? Seizing on Learning as a Competitive Advantage Traditional Training M-Pact Learning Keeping Pace with Change Learning Technologies M-Pact Learning and the Bottom Line Are You Ready to Meet Your Future? ABOUT THE AUTHOR ABOUT S4 NETQUEST I highly recommend that every leader read Dr. Guilkey's book. Our workforce's ability to perform at the highest level is what creates competitive advantaged. Guilkey's approach to training and educating teams through the M-Pact Learning is truly game changing.
PETE LIPOVSEK, Strategic Account Manager, Salesforce As the director stralƒ›