Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a don't know or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.
Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a don't know or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.
The book is virtually a treasure chest for the survey methodologist and the survey practitioner.
Scope and Method
Question Order and Response Order
Open versus Closed Questions
The Assessment of No Opinion
The Fine Line between Attitudes and Nonattitudes
Measuring a Middle Position
Balance and Imbalance in Questions
The Acquiescence Quagmire
Passionate Attitudes
Intensity, Centrality, and Committed Action
Attitude Strength and the Concept of Crystallization
Tone of Wording
Some Final Thoughts on Survey Research and Research on Surveys
<i>Appendix A: Mysteries of Replication and Non-Replication</i>
<i>Appendix B: Special Sampling and Interviewing Problems</i>
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