Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History [Hardcover]

Thought-provoking, insightful analysis examining social dimension of strategic alliances based on in-depth biotechnology case studies.In traditional management textbooks strategic alliances are generally analysed as planned and rational developments with clearly measurable outcomes. Mark de Rond argues that such a view is unrealistic. Instead, he emphasises the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature to provide a refreshing and thought-provoking analyis that will appeal to the reflective practitioner as well as to academic researchers.In traditional management textbooks strategic alliances are generally analysed as planned and rational developments with clearly measurable outcomes. Mark de Rond argues that such a view is unrealistic. Instead, he emphasises the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature to provide a refreshing and thought-provoking analyis that will appeal to the reflective practitioner as well as to academic researchers.Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflectils