The 5 Rules Of Megavalue Selling: How To Communicate Customer Value And Differentiate From Competitors [Paperback]

Why are salespeople struggling to differentiate from competitors and communicate customer value? What makes them miss annual sales targets?

This book introduces a remarkably effective way to articulate your value message and create distinction among competitors. Through an engaging story, readers discover the VALUE rules, a five steps approach salespeople use to win sales on value not price.

Megavalue Selling is a book salespeople cant put down. Written for salespeople, managers, startup entrepreneurs and business owners eager to learn about mastering customer conversations about value, this book gives readers:

-Perfect questions for identifying a customers existing and unrecognized value drivers.

-How to handle price pushback and commoditization.

-Practical approach for presenting proof.

-Actionable steps for identifying all decision influencers and their roles.

-Simple techniques to align value propositions with customer issues.

Mark Holmes distilled four decades of sales experience, research, consulting and coaching to write a new sales development book covering complex concepts simplified into a short story thats easy to apply. Mark learned B2B selling by making sales to CEOs in his twenties, and went on to be a top-performer in several companies. His insights have appeared in the Wall Street Journal, FOX Business and Sales and Marketing Management.