The Tastemakers: A Celebrity Rice Farmer, a Food Truck Lobbyist, and Other Innovators Putting Food Trends on Your Plate [Paperback]

A James Beard Award–winning journalist reveals the surprising forces that shape our eating habits

“Sax is great company, a writer of real and lasting charm.” —New York Times Book Review

In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America’s premier grain guru to Chicago’s gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business.The Tastemakersis full of entertaining stories and surprising truths about what we eat, how we eat it, and why.

David Saxis a writer, reporter, and speaker who specializes in business and culture. He is the author of five books, including the international bestsellerThe Revenge of Analog,The Future Is Analog, and James Beard Award winnerSave the Deli. He lives in Toronto.“Entertaining . . . Sax has seized on a big, juicy topic, and is at his best in on-the-scene reporting, where the brisk, funny, assured voice that earned him many fans for his previous book, keeps us galloping through the aisles . . . Sax is great company, a writer of real and lasting charm. . . .The Tastemakers will leave readers wondering about how susceptible we are to the charms of any new food—and how long we’re likely to stay captivated.” New York Times Book Review“[Sax] embarks on a lively culinary your of America, consulting chefs, producers, foodies, food buyers, and trend forecasters to find out why one day sriracha sauce is all the rage, and the next, people are adding kale to every meal.” The Economist“[Sax&rsqul3&