The Television Entrepreneurs: Social Change and Public Understanding of Business [Hardcover]

Contents: Introduction; Part I Industry, Text and Media Discourse: Television, representation and social change; Continuity and change in the development of television's 'business entertainment format'; Risking it all: analyzing 'business entertainment formats'; Enterprise, society and cultural change. Part II Audiences, Television and the Entrepreneur: Understanding the audience: engaging with television; The television entrepreneur: representations and role models; Television business in the age of celebrity; Conclusion: knowledge, television and understanding business; Appendix; Bibliography; Index.Raymond Boyle is a Professor of Communications at the Centre for Cultural Policy Research at the University of Glasgow, UK Lisa W. Kelly is an AHRC Research Assistant at the Centre for Cultural Policy Research at the University of Glasgow, UK'Boyle and Kelly offer a powerful narrative of the centrality of television in debates about business and public knowledge. Anyone who wants to understand reality TV should read their rich and insightful research in production and reception processes for business entertainment that connects culture with society and politics.' Annette Hill, Lund University, Sweden 'Boyle and Kelly develop an illuminating inquiry into how television turns the values and practices of business into good viewing . This topical book is rich in detail about the television process, both the documenting of realities and the fashioning of fairytales, placing its findings convincingly within the broader political and social setting.' John Corner, University of Leeds, UK 'Far from simplistic audience engagement, televisual showcases of entrepreneurs craft an image and a narrative of business acumen that shifts the public understanding of capitalism and introduces the cultural heroes upon which the system relies. The Television Entrepreneurs is an important step in the process of understanding how the culture of capital is reified and repaired.' ContemporalÃz