Managing Technology from Laboratory to Marketplace: Cheating the Valley of Death [Hardcover]

Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called valley of death --the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. 

Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market.  The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace. 

Dr. Sanford L. Moskowitz is Professor of Global Business at St. Johns University and the College of St. Benedict (Collegeville, MN). Dr. Moskowitzs work focuses on the evolution of advanced global technologies and their markets. He consults in the area of innovation and technological development and has delivered keynote presentations on advanced materials and technologies at academic and professional conferences in the United States and internationally. His views on trends in advanced materials technology have appeared in publications such as The Economist,&l“3