From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation [Hardcover]

This timely book reminds us that innovation is agnostic about where it's created.
--Satya Nadella, CEO, Microsoft

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that big equals slow and stodgy is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial assets, and more.

Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read.“Vivek and Ismail offer a powerful set of examples and tools for incumbent businesses.”  
—Satya Nadella, CEO, Microsoft 


“Technology is indeed moving faster and upending entire industries. Companies that can learn the new rules of innovation stand to benefit from these disruptions. Vivek and Ismail’s book provides an invaluable road map for business executives in how to reinvent their companies—and own the future. It is a wonderful read!”
—Indra Nooyi, Formelã·