Innovation Matrix [Paperback]

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING

Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.

The Innovation Matrixsimplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IPwhich is at the core of every innovationas a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.FRONT MATTER
a. Dedication
b. Table of Contents
c. Foreword / Why we wrote this book
d. Acknowledgements
e. How to use the book Think, Strategize, Act, includes shortcut into 3-step approach for speedy readers and to globally explain the concept. Gives opportunity to move ahead to relevant section if part of the work has been done.
e.1 Cheat sheet Supports the how to use this book section above as a visual presentation of the journey: think (the 6 building blocks), strategize (the matrix), act (the tools).

CHAPTER 1 INTRODUCTION
PART 1: Understanding innovation & Intellectual Property
1.The evolution of innovation
2.Open innovation
3.IP as a tool


PART 2: You need a strategy
1.Innovation strategy
2.Fitting IP into your innovation strategy
3.Designing your innovation and IP strategy


SUMMARY
CHAPTER 2 THINK (Building blocks)
MOVE 1: Organizational analysis / Six Innovation Building Blocks
Block 1. Interests
Block 2. Contribution
Block 3. Technology
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