Next Big Asian Brands [TRADE PAPER ]

Alibaba, Samsung, Toyota – Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing?

Take a deep dive into Asia's most promising brands, ranging from Korea’s fast-expanding Go Pizza and Singapore’s Kinobi edu-tech platform to Vietnam’s automobile wunderkind, VinFast.

Through wide-ranging interviews with the brands’ founders and management teams, author Jörg Dietzel uncovers what makes each of them tick, and distills invaluable lessons for every business out there looking to take off in the post-Covid world.Jörg Dietzelhas worked with brands for over 30 years – running agencies in London, Berlin, Beijing and Singapore, heading the marketing department for Audi Korea 2013-2016 and serving as global Head of Creative at Audi HQ 2017/18. In 2005, Jörg founded his own brand consultancy in Singapore and started teaching strategic brand management and advertising at the Singapore Management University. Jörg is the author ofTouch: Building Your Brand in the Experience Economy(2020) andCreate, Connect, Convince(2010).