Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry [Hardcover]

Inside tips on how to craft pitches that seal the dealno matter what industry you work inand banish presentation anxiety forever

From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an audience dailyoften with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout.

To help you perfect both pitch and performance, there are no better coaches than clinical psychologist Peter Desberg and writer/producer Jeffrey Davis. With experience and insights from both the film industry and the corporate world, they understand the pitch process.

InPitch Like Hollywood, they show you how to up your game substantially no matter what business youre inby incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with powerful persuasion and performance. They take you on an insiders tour of the entire process, from defining the fundamentals to designing effective presentation strategies to overcoming stage fright.

With chapters that include Persuasion Boot Camp, The Pitch Panic Cycle, and Creating the Pitch II (The Sequel),Pitch Like Hollywoodprovides a front-row seat in a master class on giving great performances for any audience, every timeat board meetings, sales calls, and whenever else you want to make a case to get the results you want.

Peter Desberg is professor emeritus at California State University, Dominguez Hills, and recipient of the Distinguished Teaching Award and Outstanding Professor Award. He is also a licensed clinical psychologist specializing in the area of stage fright and performance anxiety. The author of 23 books, he has been quoted by such publications as The Wall Street Journal, Psychology Today and The New York Times, and has consulted for cló…