The 3 Simple Rules of Investing: Why Everything You've Heard about Investing Is Wrong # and What to Do Instead [Paperback]

Don’t believe the hype: Tips from financial professionals on recognizing and avoiding overpriced, overcomplicated, and overly risky investments.
 
What if the most effective investment portfolio was also the easiest to manage and the least expensive? As the authors of this clear, practical, and enlightening book—part financial guide, part exposé—prove, there are just three simple rules you need to follow and only a few, very inexpensive investment products that are necessary for an ideal portfolio. 
 
The authors deftly bust investing’s myths—what they call investing’s Seven Deadly Temptations—and dispense with all the complicated, confusing, and self-serving advice of the Wall Street wolves. By embracing commonsense solutions and rejecting investments that seem enticing but are overpriced, needlessly complex, and risky, you’ll put not only yourself in a stronger position, but the entire economy as well.Foreword
Preface
Introduction. The Simplify Wall Street Portfolio
Prologue. Why the Financial Industry Will Do Everything in Its Power to Stop You from Doing This

Part I. The 3 Simple Rules of Investing
Rule #1. Simplify Your Options
Rule #2. Look Only Forward
Rule #3. Tune out Noise

Part II. Wall Street’s 7 Deadly Temptations
Deadly Temptation #1. Beat the Market
Deadly Temptation #2. Trust It All to Our Expertise
Deadly Temptation #3. Precisely Calibrate Your Portfolio
Deadly Temptation #4. Sleep Well at Night with Your Risk under Control
Deadly Temptation #5. Use the Strategies That Always Work
Deadly Temptation #6. Do What Wealthy and Sophisticated Investors Do
Deadly Temptation #7. Use Modern Scientific Financiall#%