The Innovator's Cookbook: Essentials for Inventing What Is Next [Paperback]

From the New York Times bestselling author of How We Got To Now and Farsighted

Steven Johnson, author of Where Good Ideas Come From, Emergence, Everything Bad is Good for You, Mind Wide Open and Ghost Map, and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.Steven Johnson is the bestselling author of thirteen books, including Where Good Ideas Come From, How We Got to Now, The Ghost Map, and Extra Life. He’s the host and cocreator of the Emmy-winning PBS/BBC series How We Got to Now, the host of the podcast The TED Interview, and the author of the newsletter Adjacent Possible. He lives in Brooklyn, New York, and Marin County, California, with his wife and three sons.

Table of Contents

Title Page

Copyright Page

Introduction

 

ESSAYS

The Discipline of Innovation

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