The Insanity of Advertising: Memoirs of a Mad Man [Hardcover]

InThe Insanity of Advertising: Memoirs of a Mad Man, Fred Goldberg gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, he also doesn’t spare the mad men who worked alongside him. Many had outsize personalities and some were prone to jaw-dropping displays of ego and antics that would makeMad Men's Don Draper and company blush. The Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad world.

Fred S. Goldbergworked for the legendary agency Young & Rubicam for 15 years before taking over operations at Chiat/Day San Francisco and becoming COO of Chiat/Day overall. He later founded Goldberg Moser O’Neill, a highly successful ad agency, with clients that included Dell Computer, Cisco Systems, Dreyer’s Ice Cream, Kia Motors, and Electronic Arts. He lives in Marin County, California.