What's in It for Them?: 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want [Paperback]

WALL STREET JOURNAL BESTSELLER—now in paperback!
When everyone around you is asking What’s in it for me?, Joe Polish—“the most connected person on the planet”—offers one simple question to change the conversation.

You’ll be surprised by how hard and deep this book hits. It generously shows the how and why of connection, and it’s not what you expect.” — Dr. Benjamin Hardy, author of Be Your Future Self Now

There’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport.

In What’s in It for Them?, entrepreneur and marketer extraordinaire Joe Polish faces the problem of personal and professional disconnection head-on, offering a heart- and mind-expanding guide on how to:

• Deepen rapport and connect with others by identifying and reducing their suffering
• Update Dale Carnegie’s insights to win the right friends and influence the right people
• Overcome others’ intimidation tactics to find true appreciation in relationships
• Build character for better results than capabilities can ever give on their own
• Protect your efforts from the “takers” of the world

And much more—all to help the givers of the world thrive in business without neglectinlÓ%