Advances in Applied Operations Research and Analytics for Business Intelligence: Proceedings of International Conference on Emerging Trends in Busines [Hardcover]

This book includes selected papers from the International Conference on Emerging Trends in Business Analytics and Management Sciences, 57th Annual Convention of ORSI (BAMS 2024), held during December 12–14, 2024, at Victor Menezes Convention Center (VMCC), IIT Bombay, Mumbai, India. The book includes research works from engineers, researchers, and practitioners in the field of operations research and applications, machine learning, artificial intelligence and data science, big data, IoT, blockchain, and cloud computing, inventory management and supply chain analytics, retail analytics, information systems and analytics, financial data analytics, marketing analytics, healthcare analytics, operations and project management, applied mathematics and simulation in business, analytics in strategy and competitiveness, analytics for environmental economics, circular economy and sustainability through business analytics, applied statistics in management, fuzzy logic and intelligent systems, and environment, social, and governance analytics.

1. The Transformative Power of AI in Marketing Analytics: Unveiling Customer Insights and Driving Business Growth.- 2. Exploring Consumer Intention to Use Food Delivery Apps: A Study on Factors Influencing Adoption and Usage Behavior Using Structural Equation Modelling.- 3. Impact of Social Media on Purchase Intention Concerning Food Delivery Apps.- 4. An Analysis of the Impact of Social Media Marketing on Evaluation of Alternative for Generic Products.- 5. Consumer Attention and Price Competitiveness in Telecommunications Market.- 6. Identifying Determinants for Generative AI-enabled Cloud Platform Adoption in SMEs.- 7. Sustainable Management of Nature-Based Tourism in Northeast India: Leveraging Business Analytics for Environment Conservation.- 8. Web Users and Rental Housing Market Based Optimization Algorithms for Cost Reduction in Indian Power Sector Businl3C