Most insurers fail to fully exploit their greatest asset: data. Why? Because their use of analytics is largely limited to stovepiped operational areas such as underwriting, claims, marketing, or risk management. To unleash the value buried in your data, you need an analytics strategy that is enterprise-wide, business driven, and performance-focused.
In this book, industry thought leader Patricia L. Saporito explains why such a strategy is so importantand how to plan, implement, and profit from yours. Drawing on 25+ years of insurance experience, she presents a complete framework for customizing an analytics strategy based on your business model, capabilities, and goals.
Saporito reviews common analytic applications by functional area, offering specific use cases and examples and helping you build on the analytics youre already doing. She presents insurance-specific data and governance models for effectively organizing and integrating your data, ensuring its quality and privacy and maximizing the value it creates. Finally, she provides tools and frameworks for improving the analytic IQ of your entire organization, from business users to IT developers.
Crafting your optimal analytics strategy and execution framework
Defining needs, prioritizing initiatives, and organizing for success
Deepening skills, transforming culture
Building the truly analytics-driven, performance-based organization
Selecting and applying insurance-specific analytics metrics
Making the most of KPIs, leading indicators, and correlation metrics
Choosing the right tools for the right jobs
Selecting tools for l+
![Applied Insurance Analytics: A Framework for Driving More Value from Data Assets, Technologies, and Tools [Paperback]](http://images.amazon.com/images/P/0133760367.01.LZZZZZZZ.jpg "Applied Insurance Analytics: A Framework for Driving More Value from Data Assets, Technologies, and Tools [Paperback]")