Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands [Paperback]

'A book for the ages'  Rory Sutherland, author ofAlchemy

How did the world's best brands get so big?

They had more than great products  they hacked the human mind.

This book reveals their secrets.

Richard Shotton, author ofThe Choice FactoryandThe Illusion of Choicecombines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.

What is it about Amazon that pulls us back again and again?
How does a two-minute wait make Guinness taste better?
Why do we pay more for water than we know its worth?

The answers are all in this book. Moving beyond theory,Hacking the Human Mindis a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.

You too can make your brand the one people reach for  without them ever really knowing why.

'This is a great book. Practical, generous and insightful'  Seth Godin, bestselling author ofThis is Marketing

Richard Shottonis the founder of the behavioral science consultancy Astroten. He is also the author ofThe Choice Factory,a book on applying behavioral science to marketing. It has sold 100,000+ copies, holds a 4.6 rating on Amazon, and has been translated into 15 languages. It won best sales and marketing book at the 2019 Business Book Awards. He built upon these ideas inThe Illusion of Choiceand is the co-author ofHacking the Human Mind.

MichaelAaron Flickeris the founder and president of XenoPsi Ventures, a brand incubator firm providing financial, marketing and intellectual capital to a growing portfoll#