Media Effects: Advances in Theory and Research [Hardcover]

1. A History of Media Effects Research Traditions  2. Media Effects Theories: An Overview  3. The World of News and Politics  4. News Framing Theory and Research  5. Cultivation Theory, Media, Stories, Processes, and Reality  6. Media Priming and Accessibility  7. Social Cognitive Theory  8. Currents in the Study of Persuasion  9. Narrative Effects  10. Media Choice and Selective Exposure  11. Media and Emotion  12. Media, Identity, and the Self  13. Media Psychophysiology and Neuroscience: Bringing Brain Science into Media Processes and Effects Research  14. Media Violence and Aggression  15. Media and Sexuality  16. Media Stereotypes: Content, Effects, and Theory  17. Eudaimonia as Media Effect  18. Advertising Effects and Advertising Effectiveness  19. Educational Media for Children  20. Media Effects and Health  21. Entertainment and Enjoyment as Media Effect 22. Video Games  23. Psychological Effects of Interactive Media Technologies: A HumanComputer Interaction (HCI) Perspective  24. Social Media  25. Effects of Mobile Communication: Revolutions in an Evolving Field  26. Virtual Reality in Media Effects  27. Cross-Cultural Media Effects Research

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content on social media, video games, mobile communication, and virtual technologies.

Mary Beth Oliver is the Bellisario Professor of Media Studies in the Bellisario College of Communications at Pennsylvania State University, USA, where she also serves as Co-Director of the Media Effl3¯