Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit [Paperback]

About the Authors     xi

 

Introduction  Fingerprints of the Invisible Hand     1

Chapter 1    Pay As You Wish Pricing     19

Chapter 2     Why the Best Things in Life Are Free     41

Chapter 3    The Art of Price Wars     59

Chapter 4    Thinking Small     79

Chapter 5    The Automatic Markdown     101

Chapter 6    Name Your Own Price     119

Chapter 7    Subscribe and Save: Pricing for Marketing Profitability     139

Chapter 8    The Snob Premium     161

Chapter 9    Pay if it Works     181

Chapter 10  Conclusion     201

 

Index     207

In Smart Pricing, Wharton professors and renowned pril³&