iWar: Fortnite, Elon Musk, Spotify, WeChat, and Laying Siege to Apples Empire [Hardcover]

The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire.

iWaris a saga of corporate intrigue, control, and competition, featuring some of the world's most brilliant and powerful minds. It is the story of Apple, the tech corporation which has built near unassailable market power through its iPhone and app ecosystem and controls not only commerce, but also culture, and—increasingly—the flow of ideas. And it is the story of a powerful cadre of tech moguls determined to take it down.

Over time, a loose and disparate group of billionaires, each driven by their own reasons, has formed to challenge Apple’s supremacy, including Daniel Ek (Spotify), Tim Sweeney (Epic Games/Fortnite), Mark Zuckerberg (Facebook/Meta) and Elon Musk (Twitter/X). With in-depth reporting, Wall Street Journal business columnist Tim Higgins chronicles these tech moguls and their quest to weaken a powerful rival, aiming at destroying the Walled Garden around Apple’s iPhone Empire, while telling a larger story of the global digital and information economy.

“A deeply reported and business-savvy chronicle of Tesla's wild ride.” -Walter Isaacson,?New York Times Book Review, on Power Play

“A sweeping history of the electric-car juggernaut. . . . I’ve covered Tesla as a reporter since 2016. When Higgins writes about facts and situations I’m familiar with, I can attest he’s right on the button, every time.”  -Los Angeles Times on Power Play

An exceptional work of business journalism. -Washington Post on Power Play

“Tense, detailed and well-crafted. . . .Power Play is a business thriller for real. . . . A clear, deeply reported and engaging accounlS}