Public Relations Practices [Paperback]

• Fifteen new casesalmost half the bookincluding some of the most-talked-about events of the recent past.
• Ten additional cases updated with new events to shed a different light or paired with similar events happening now in other organizations.
• Contributions of cases from leading academics and practitioners to add new voices and perspectives.
• Social media elements added or considered in most cases.
• More contenteliminating some nonessential visualsreplaced by thoughtful commentary.
• A website to access retired cases from Editions 17, as well as the ability to discuss current and future cases with other professors, students, practitioners and the authors.  Go to www.prpractices.com

 

For undergraduate and graduate courses in Public Relations.

 

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

A practical applcÎ