Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies.
Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group.
Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.
Part I: Strategic Management Concepts 1. Managing Strategically: Strategic management in practice News Corporation 1.1. Introduction 1.2. What determines firm success? 1.3. The concept of the firm 1.4. Dynamics of change 1.5. Strategic management process model 1.6. Changes affecting strategic management 1.8. Summary 2. Strategy Process and Practice: Strategic management in practice Intel 2.1. Introduction 2.2. Strategy work 2.3. Strategy workers 2.4. Shaping strategy 2.5. The creation of value for stakeholders 2.6. Tools of strategic analysis 2.7. Business models 2.8. Communication of strategy within and across organizations 2.9. Summary Part II: Strategic Analysis 3. External Analysis: The business environment: Strategic management in practice GE / Alstom mergel³»