The Language of New Media Design: Theory and Practice [Paperback]

The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products.  Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics.

Preface.  Acknowledgements  1. Introduction  2. Simple Non-Linear Models  3. Complex Non-Linear Models  4. The Second Translation  5. Generic Structure  6. Case Studies  7. Afterword

First Published in 2007.The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms.Radan Martinec (London College of Communication, UK) (Author) ,  Theo van Leeuwen (University of Technology, Sydney, Australia) (Author)US? 2009 Radan Martinec and Theo van Leeuwen